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How Accountancy Cloud helped MORI streamline their bookkeeping and prepare for growth

MORI (“Baby Mori”) is a sustainable baby-wear ecommerce business that operates direct-to-consumer.


MORI is a high-growth company that wants high-quality accounting and bookkeeping but doesn’t have a lot of time to spend on them.

MORI grew from a passion to create the softest and most highest quality baby products from sustainable sources” as Akin Ona, CEO and Founder, says. But whilst he had the product under control, when it came to the company’s finances, his team felt that things could be done better, and began searching to see what they could do differently.

As a fast-growth ecommerce business in the baby clothing market, MORI was putting into place many processes for the first time. How could they set themselves up for success when it came to bookkeeping?


Implementing Accountancy Cloud allowed MORI to get high-quality work with minimal effort. Accountancy Cloud also integrated with the other platforms MORI was already using, such as Shopify, Amazon, Stripe etc. ensuring that the team was on the best-in-class tools.

MORI found Accountancy Cloud’s experts to be an invaluable resource. Accountancy Cloud worked seamlessly with other platforms, and the Accountancy Cloud team was able to provide white-glove support when they needed it—making MORI confident that they had things under control.

The fact that Accountancy Cloud’s team was able to provide such attentive service is owed to its unique mix of people and software: because the Accountancy Cloud team has software to help with the most mechanical pieces, the team can focus on a client experience that is second-to-none.


As promised, Accountancy Cloud saved MORI a significant amount of time on accounting and bookkeeping, allowing them to reallocate that time to more strategic priorities, and other business functions which is essential—especially for a fast growth ecommerce business.

“Great experience working with AC's professional and knowledgeable team!”
Loucas Papadopoulos, COO
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Spotlight Results
  • £18,000+/yr saved using Accountancy Cloud
  • 20+ hours saved per month
  • 4+ integrations

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