This doesn’t mean that venture capitalists are happy to fund every pitch that they come across, if anything they are even more stringent and rigorous. Venture capitalists will try to eliminate as much risk as possible before parting with their money, and although in this asset class there is no such thing as a “sure thing”, they will want to come as close as possible!
Remember, venture capital is about finding companies with potential for explosive returns, so your start-up may be a good business with a solid idea/product, but unless it has the capacity to really take off, investors may pass on the opportunity.
Companies attract venture capital investment every day and there are thousands of success stories out there. So, although the market is challenging, there is a chance that your start-up is the next unicorn. If you put the right foundations in place for your company, attracting the tech start-up investment shouldn’t be difficult. This guide provides you with 4 signs that it's time for you to start this process.