When was the last time you checked your cosmetic products? Do you know exactly what is in all those lotions and potions you have lying around the bathroom? But more vitally to the ever-changing trends of business - where do those ingredients come from?
These are the questions that the new generation of consumers are obsessed with asking. No longer are they only interested in the results of products. They want to know how they are sourced and produced from the moment of conception until that moment when they view your products on the shelf.
This guide delves into the world of veganism and provides practical tips for how you can use this trend to build lasting success in your eCommerce beauty business.