How Accountancy Cloud helped Friday Pulse on their Growth Journey

A standout in the field of employee wellbeing, Friday Pulse is a disruptive startup that specialises in enhancing workplace wellbeing and happiness. Founded by Nic Marks, an award-winning statistician and TED speaker with over 25 years of experience, Friday Pulse offers a unique service that blends psychometric testing, sophisticated algorithms, and consultancy to provide actionable insights for improving team culture and happiness.

The Challenge

Friday Pulse faced challenges in managing their financial operations, particularly in areas of accountancy, bookkeeping, and payroll. Their investment in research and development added an extra layer of complexity, especially in efficiently claiming R&D tax credits, a crucial aspect for their business growth and innovation.

The Solution

Accountancy Cloud addressed these challenges with a holistic approach:

Optimised Accounting Processes: Streamlining accounting tasks saved significant hours previously spent on financial management.
Efficient Bookkeeping and Payroll: Simplification of these functions led to operational efficiency and reduced administrative burden.
Expert R&D Tax Credit Guidance: AC’s knowledge in R&D tax claims ensured Friday Pulse could file R&D returns, providing essential financial support for innovation.

Accountancy Cloud's team stood out for their responsiveness and proactive engagement, ensuring that Friday Pulse's financial queries and needs were addressed promptly and effectively.

The Result

The shift to Accountancy Cloud transformed Friday Pulse’s financial operations so that their financial hygiene was improved. The time saved on accounting and financial management allowed the team to focus more on growing the company into a standout offering. The R&D tax credit claims service was a cherry on the cake, and resulted in an R&D tax rebate that helped fuel further innovation and research.

“Our collaboration with Accountancy Cloud has been a game-changer. Their comprehensive handling of our financial needs – from everyday accounting to the process of claiming R&D tax credits – has not only streamlined our operations but also provided substantial financial leverage for our growth. We can now focus more on what we do best: improving workplace happiness.”

Rich Ashton, CTO of Friday Pulse.